The Real Cost of Missed Calls
A med spa owner told us this story.
"Last Tuesday, I was doing a HydraFacial when the phone rang. I couldn't answer. It rang again 20 minutes later — same number. By the time I called back, she'd already booked with a competitor down the street."
That call? A first-time client interested in a Botox consultation.
One missed call. One lost client. $400–$600 in immediate revenue — and potentially thousands in lifetime value.
This happens every day at med spas. Not because staff doesn't care — because they're busy doing their actual job.
35%
of med spa calls go unanswered
85%
of callers won't leave a voicemail
$400+
average value per consultation